Hello, that’s me in front of the cliff.

I’m Adam Fisher, a copywriter with nearly a decade of experience in B2B.

In that time I’ve worked on tricky briefs in diverse sectors, producing some award-winning work along the way.

So why Fish Hook Copy? Well, in the sea of marketing sameness, I come up with big thinking that catches the eye, draws your audience in, and keeps them engaged.

My words turn
up everywhere

In my career, my words and ideas have travelled the world – from global launch campaign creative taking over Dubai’s skyline to tactical ads in trade magazines. 

Campaign credit : Gravity Global

I’ve written for…

  • Financial Services

    I know my asset classes from my international transfers, writing on behalf of global powerhouses like Santander, Investec, Rapyd, Transact, and Payoneer.

  • Aerospace

    If you’ve been to an international air show or picked up a trade magazine in the past few years, chances are you’ve read some of my words for Airbus, Embraer, and CFM.

  • Tourism

    I’m lucky enough that occasionally my imagination gets to go on holiday, writing copy for both the Saint Lucia and Tobago Tourist Boards.

  • Medical

    In the highly regulated world of pharmaceuticals, I’ve delivered creative thinking for Evaluate Pharma, Omnium, and ConvaTec.

  • Industrial

    In the mass production world of industry, I’ve delivered bespoke creativity for brands such as Bostik, AkzoNobel, Gates Automotive, and Getac.

What they say about me in…

  • “A rare breed these days - Adam is able to truly immerse himself into the persona of the brands he writes for, delivering a bespoke writing style every time.

    He takes the time to listen, research and put in the hard yards that reap rewards. One of the best writers I've had the pleasure to work with (and one of the nicest!).”

    – Associate Director, Client Services

  • “I worked with Adam closely for almost two years. And he is the best creative copywriter I have ever worked with!

    He has an amazing ability to turn the myriad of unconnected things I throw at him at any time into something that makes sense. And then make it better. He always has the right words and makes anything we worked on perfect.

    Also he is the nicest person to work with, always calm and friendly. Always genuinely listening and trying to help with anything.

    He is not only good at creative ideas and writing great copy, he also has suggestions and ideas for art direction what are really good.” – Senior Art Director

  • “Irrespective of the client or project, Adam was always the person to go to when creative or copy was needed to be nailed quickly and correctly with the minimum of fuss and delay.

    He always had a ‘can do’ attitude and was never phased by any brief that would come his way showing an ability to deliver results that consistently exceeded expectations.” – Senior Producer